Market Research in Japan

Market Research for Medical Devices in Japan
Market Research for Pharmaceuticals/Drugs in Japan

Japan is a huge, sophisticated medical market that can provide great opportunities. But to be successful, you need to do the right homework, which includes excellent market research. Sometimes, devices and drugs that are successful in the US or Western Europe may not be in high demand in Japan's medical market. Some Western devices and drugs need to be marketed differently there.

We can conduct extensive Japan medical market research to determine whether there is a demand for your company’s medical product there.

Primary market research in Japan

Our Japan office is staffed with skilled professionals who have the experience and connections to get your questions answered. After identifying your needs, we work with you to draft the most appropriate set of questions to interview Japanese government officials, hospital personnel, doctors, etc. Our Japan staff will translate all questions into Japanese. Past experience in Japan allows us to recognize healthcare-related market issues that need to be investigated. After the research, we thoroughly collect and analyze the data before preparing a clear and detailed report with our recommendations.

Secondary medical market research in Japan

In addition to surveys or interviews with medical experts, sometimes we also base our recommendations on information from official Japanese organizations such as Japan’s Pharmaceuticals and Medical Devices Agency (PMDA) or the Ministry of Health, Labour and Welfare (MHLW). Statistics and other Japan health market indicators help us develop an accurate picture of the market for you.

Issues in Japan medical market research

Medical Professionals’ Opinions: In Japan, many patients deeply trust the recommendations of their medical providers. If doctors in Japan are not supportive of using your product, then your medical device or drug may not sell in Japan. Strong market research can help you gauge how physicians in Japan will respond to your product.

Reimbursement: Product reimbursement is usually necessary for a company to want to enter Japan’s medical market. Do you know if your medical product will be able to be listed for reimbursement?

We can help you answer these questions and more with our Japan medical market research. 

For more information on market research in Japan, please see the following PBM publications and/or contact us to discuss your specific needs.

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