Compliant & Connected: Why DMAHs are Vital for Medical Product Exports to Japan

To learn more about Japan’s DMAH, please click here.

Japan has a vibrant and rapidly evolving medical device market. Manufacturers aiming to introduce their products must navigate the complexity of the Japanese medical device registration process. A lack of awareness or understanding of this procedure can lead to costly delays, penalties, or even outright rejection of the application.

Successful medical device registration in Japan necessitates the appointment of a Japan Designated Marketing Authorization Holder (DMAH). This role has become an integral part of Japanese device registration and is essential for foreign manufacturers planning to enter the Japanese market.

DMAH Role and Importance

The role of a DMAH in Japan is both dynamic and essential. This section delves into the DMAH’s core responsibilities and how they can impact your product’s journey through regulatory approval.

Understanding the DMAH Role

Japan’s DMAH plays a crucial role as a bridge connecting various stakeholders in the healthcare industry. Acting as a liaison between manufacturers, regulatory bodies such as the Pharmaceuticals and Medical Devices Agency (PMDA), and healthcare professionals, the Japanese license-holder facilitates effective communication and collaboration.

One of the primary responsibilities of the DMAH is to manage the complex process of product registration. They oversee the compilation and submission of necessary documentation, ensuring compliance with regulatory requirements. By maintaining accurate and up-to-date product registration approvals, the appointed designated market authorization holder enables efficient handling of regulatory inquiries and inquiries from Japanese distributors and healthcare professionals.

DMAH and Regulatory Approval

In the realm of regulatory approval, the DMAH’s expertise and in-depth knowledge of Japan’s medical device regulations are invaluable. Their understanding of the intricate requirements ensures that the product undergoes a smooth approval process. This expertise not only expedites the regulatory procedures but also reduces the risk of non-compliance and regulatory scrutiny.

In summary, the DMAH’s multifaceted role encompasses communication management, product registration, post-market surveillance, and addressing regulatory inquiries. Their expertise in navigating Japan’s regulatory landscape contributes significantly to the successful approval and compliance of medical devices in the country.

Benefits of Appointing a DMAH

Appointing a designated marketing authorization holder brings a multitude of benefits to manufacturers. In this section, we explore how a DMAH can simplify regulatory navigation, reduce time to market, and mitigate non-compliance risks.

Navigating Regulatory Landscape with DMAH

Navigating the complex regulatory landscape of medical device approval in Japan requires the expertise of a knowledgeable DMAH. These regulations can often be intricate and daunting, but a competent DMAH simplifies the process by providing guidance and support to device manufacturers. They possess a deep understanding of the Japan PMDA medical device classification system, which is crucial in determining the appropriate regulatory pathway for the device.

DMAH Reduces Time to Market

One of the significant advantages for a foreign device company in working with a designated marketing authorization holder is your registration will be in your name and not your distributor’s. This gives the foreign device company more control of their sales and marketing in Japan.

A skilled DMAH can expedite the medical device registration process by leveraging their experience and its established relationships with the PMDA in Japan. Through effective communication and coordination, they ensure smooth progress throughout the product’s approval journey, minimizing unnecessary delays.

DMAH Mitigates Non-Compliance Risks

Another critical role of the DMAH is mitigating the risks associated with non-compliance. Failure to comply with regulatory requirements can result in severe consequences such as penalties, recall orders, or damage to a manufacturer’s reputation.

The designated marketing authorization holder takes on the responsibility of continuously monitoring changes in the Japanese device regulations and ensuring that the product remains compliant throughout its lifecycle. They proactively address any regulatory issues that may arise and develop strategies to mitigate non-compliance risks. Additionally, the DMAH can help prepare foreign device companies for Japan medical device audits.

Selecting the Right DMAH

Choosing the right DMAH is a strategic decision with long-term implications. In this part, we offer useful tips on evaluating the DMAH’s expertise and track record to ensure a successful partnership.

Assessing DMAH Expertise

Assessing DMAH Expertise requires a comprehensive evaluation of their experience and understanding within the specific medical device category. A designated marketing authorization holder’s knowledge of the product’s technological and clinical aspects, coupled with their familiarity with the relevant Japanese regulations, is paramount in ensuring effective management of regulatory affairs. Their expertise in these areas enables them to navigate the complex landscape of medical device regulations and provide valuable guidance throughout the approval process.

Reviewing DMAH’s Track Record

Reviewing the DMAH’s Track Record is an essential step in determining their potential effectiveness. In examining their past performance, one can gauge their ability to achieve successful regulatory approvals. A designated marketing authorization holder with a proven track record demonstrates their competence in coordinating with regulatory authorities, preparing necessary documentation, and addressing any compliance issues that may arise.

Furthermore, reputation for regulatory compliance is a crucial factor to consider. A designated marketing authorization holder with a solid reputation demonstrates their commitment to adhering to Japanese regulatory requirements and ensuring the safety and efficacy of medical devices. Their compliance-oriented approach minimizes the risk of non-compliance and regulatory scrutiny, providing reassurance to foreign device manufacturers and regulatory bodies.

Manufacturer’s Active Role is Vital

The role of the Japan Designated Marketing Authorization Holder (DMAH) is undoubtedly significant; however, manufacturers should not solely rely on the DMAH for their product’s market entry and regulatory compliance. It is crucial for foreign device manufacturers to remain actively involved in these processes to have a comprehensive understanding of the regulatory landscape.

Active participation allows foreign device manufacturers to stay informed and updated about the evolving regulatory requirements. Through being involved, they can collaborate with the designated marketing authorization holder to ensure that their product meets all necessary compliance standards. Manufacturers can contribute their expertise in the product’s technological and clinical aspects, working alongside the DMAH to address any regulatory inquiries or challenges that may arise.

Furthermore, manufacturers’ active engagement enables them to make informed decisions regarding their product’s regulatory strategy. They can provide valuable input and insights during the registration process, ensuring that the product aligns with their intended market objectives. Foreign device manufacturers can also actively participate in discussions with regulatory bodies, leveraging their knowledge and experience to navigate potential regulatory hurdles.

Remaining actively involved, device manufacturers can take some of the ownership of their product’s regulatory compliance and market entry. They can enhance their understanding of the regulatory landscape, establish effective communication with the DMAH, and make informed decisions that align with their business goals. Collaborating with the designated marketing authorization holder as a partner, manufacturers can navigate the regulatory process more effectively and ensure the successful launch and ongoing compliance of their medical devices in Japan.

The importance of appointing the right designated marketing authorization holder cannot be overstated. Their role in navigating Japan’s medical device regulations, expediting product approval, and mitigating non-compliance risks is vital for successful market entry. As a final thought, manufacturers must remember that while the DMAH facilitates the process, their active involvement remains key to their product’s success in the Japanese market.


Tran Doan – Director, Pacific Bridge Medical (PBM)
Ms. Doan leads Asian market research, regulatory, and consulting projects at PBM. She graduated with a B.A., Phi Beta Kappa, in Mathematics and Economics from Franklin and Marshall College.

Source used in the article: https://www.mpo-mag.com/contents/view_breaking-news/2012-09-05/designating-a-japan-dmahthe-ministry-of-healt/