Market Research in China

Market Research for Medical Devices in China
Market Research for Pharmaceuticals/Drugs in China

While China’s countryside has rudimentary healthcare, the major cities like Beijing and Shanghai have sophisticated health systems that are beginning to approach Western standards. The medical market in China is changing greatly as it grows, performing accurate market research is the key to your success there.

We can conduct extensive China medical market research to determine whether there is a demand for your company’s medical product in China.

Primary market research in China

Our first step to help you understand a market China’s market is collaborating with you to hone in on the right questions to ask. We start by clarifying your needs and then work with you to prepare adequate survey or interview questions. We can translate these surveys or questions while ensuring that the same connotations are expressed in Chinese. Our local China office uses these questions to contact Chinese government representatives, hospital staff, and physicians to obtain first-hand opinions. Finally, we interpret the data and present our analyses and recommendations for how you should proceed.

Secondary medical market research in China

Beyond our primary market research, we also incorporate data and information from official authorities. For example, we can contact government agencies such as China’s State Food and Drug Administration (SFDA) or the Ministry of Commerce to incorporate their perspectives and attitudes. We also reference statistics or China health market indicators to give you a thorough understanding of the market.

Issues in China medical market research

With the advent of mammoth healthcare reform in China, such as the 2009 Healthcare Reforms (approximately $125 billion additional government funds for healthcare), the medical market will grow quickly over the next 5-10 years. To stay on top of your company’s business development, we can help you attain local and expert opinions on how these specific changes will affect your business. For example, how are the new reimbursement guidelines going to affect your medical product?

China’s overall healthcare needs are changing along with its population’s lifestyles. This means there is a market for increasingly common diseases ranging from diabetes to cancer. But where is the market for your particular product specifically?

We can help you answer these questions and more with our premier market research

For more information on health market research in China, please see the following PBM publications and/or contact us to discuss your specific needs.

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