PrintToday, everyone knows that China’s medical markets are the fast growing in the world. But the vast territory and the various provincial markets can be difficult to maneuver. How do you find the right distributor? Would a national distributor be sufficient, or should you pick several regional distributors? How are product prices set? Which medical products get reimbursement and how are margins determined? How can you win tenders? Attend our webcast to better understand distribution and pricing in China for your medical device, drug, or OTC product. There will be a 60-minute presentation followed by a 30-minute Q&A session.
The speaker is our partner in China who has had over 25 years of experience in the medical area, specifically in sales, marketing, pricing, and distribution.
- Introduction to China/Key Markets
- Building your distribution team
- Areas to focus on
- Where do you want more or less distributor coverage; main cities, provinces, etc.
- Recruiting the right salespeople
- How do you find the right distributor for your medical
device, drug, or OTC product
- Is there a book with listings
- How can you determine if they are legal
- How can you determine if they are good
- What are the medical distribution channels
- Hospitals
- What's the difference between Tier 1, 2, 3
- What's the best way to sell your products to hospitals
- Pharmacies
- How many
- How do various pharmacy chains differ
- What's the best way to sell your products to pharmacies
- Differences in the distribution channels to sell drugs/devices/OTC products
- How do drug, device, and OTC prices and mark-ups work
- How are prices for medical products determined
- National lists
- Tenders
- Reimbursement
- What's the best strategy to win tenders/get reimbursement
- Pitfalls to avoid
- How can you succeed without kickbacks
- And more
Each dial-in number is $400.00.
This webcast will take place on February 25, 2010 and will start
at 11:00 AM U.S. Eastern Standard Time (EST).