Market Research for Pharmaceuticals/Drugs

Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam

Doing accurate market research for your pharmaceuticals/drugs in the other Asian countries is a major factor in developing a successful strategy. Is there a demand for your pharmaceutical/drug? How is the medical system set up? What do key opinion leaders (KOLs) say about your pharmaceutical/drug products?

Very few firms do accurate market research in Asia. One of the main reasons it is hard to do market research for your pharmaceuticals/drugs in Asia is because many market researchers do not have adequate training. Questions that make sense in the West may not work with Asian doctors and that Asian country's healthcare system. Given this scenario, double-checking what doctors and others say to the interviewers is a key requirement.

For more information on market research in Asia, please see the following PBM publications and/or contact us to discuss your specific needs.