Market Research for Medical Devices:

Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam

Doing accurate market research for your medical devices in the other Asian countries is a major factor in developing a successful strategy. Is there a demand for your medical device? How is the medical system set up? What do key opinion leaders (KOLs) say about your medical devices?

Very few firms do accurate market research in Asia. One of the main reasons it is hard to do market research for your medical device in Asia is because many market researchers do not have adequate training. Also, questions that make sense in the West may not work with Asian doctors and that Asian country's healthcare system. Given this scenario, double-checking what doctors and others say to the interviewers is also a key requirement.

For more information on market research in Asia, please see the following PBM publications and/or contact us to discuss your specific needs.