Market Research for Pharmaceuticals/Drugs in Japan

Doing accurate market research for your pharmaceuticals/drugs in Japan is a major factor in developing a successful strategy. Is there a market for your pharmaceutical/drug? How is the medical system set up? What do key opinion leaders (KOLs) say about your pharmaceutical/drug products?

Very few firms do accurate market research in Japan. One of the main reasons it is hard to do market research for your pharmaceuticals/drugs in Japan is because many market researchers do not have adequate training. Questions that make sense in the West may not work with Japanese doctors and the Japanese healthcare system. Given this scenario, double-checking what doctors and others say to the interviewers is also a key requirement.

Let PBM help you with your pharmaceutical market research in Japan.

For more information on market research in Japan, please see the following PBM publications and/or contact us to discuss your specific needs.

Contract Research Organizations in Asia 2011 (publication for sale)
Orphan Drugs in Asia: Guidelines and Regulatory Requirements 2011 (publication for sale)
Foreign Manufacturer Accreditation for Drugs in Japan (webcast for sale)
Strategies for Success in China, Japan, and India (webcast for sale)
How To Do Business in Japan (PDF)