Market Research for Medical Devices in Japan

Doing accurate market research for your medical devices in Japan is a major factor in developing a successful strategy. Is there a demand for your medical device? How is the medical system set up? What do key opinion leaders (KOLs) say about your medical devices?

Very few firms do accurate market research in Japan. One of the main reasons it is hard to do market research for your medical device in Japan is because many market researchers do not have adequate training. Questions that make sense in the West may not work with Japanese doctors and the Japanese healthcare system. Given this scenario, double-checking what doctors and others say to the interviewers is also a key requirement.

Let PBM help you with your medical device market research in Japan.

For more information on market research in Japan, please see the following PBM publications and/or contact us to discuss your specific needs.

Japan Medical Device Updates (webcast for sale)
Sourcing Medical Devices in Asia 2011 (publication for sale)
Japan Device Reimbursement (webcast for sale)
Japan Quality Audits 2010 (publication for sale)
Japan QMS Audits 2010 (webcast for sale)
Updates on Japan's Expanding Medical Device Market (webcast for sale)
Strategies for Success in China, Japan, and India (webcast for sale)
How To Do Business in Japan (PDF)
Opportunities in Japan's Medical Device Market
Entering the Japanese Medical Device Market