Market Research for Pharmaceuticals/Drugs in India

Doing accurate market research for your pharmaceuticals/drugs in India is a major factor in developing a successful strategy. Is there a demand for your pharmaceutical/drug? How is the medical system set up? What do key opinion leaders (KOLs) and others say about your pharmaceutical/drug products?

Very few firms do accurate market research in India. One of the main reasons it is hard to do market research for your pharmaceutical/drug in India is because many market researchers do not have adequate training. Also, questions that make sense in the West may not work with Indian doctors and the Indian healthcare system. Given this scenario, double-checking what doctors and others say to the interviewers is also a key requirement.

For more information on market research in India, please see the following PBM publications and/or contact us to discuss your specific needs.

India Pharmaceutical Regulatory Report 2011 (publication for sale)
India Medical Devices Manufacturers, Distributors, Exporters Directory 2011 (First of its kind!)
Doing Business in India (webcast for sale)
India's Pharmaceutical Markets (webcast for sale)
Pharmaceuticals in India: A Business and Regulatory Outlook
Strategies for Success in China, Japan, and India (webcast for sale)
Indian Pharmaceutical Industry: Market, Regulatory, Import, and Investment Regime