Distributor Search for Medical Devices in Korea

Finding the right medical device distributor in Korea can be challenging. This is largely a function of Korea's unique business culture and language. Granting an exclusive contract to the right medical device distributor in Korea may be effective since the entire country is about the same size as the state of Virginia in the U.S. However, many medical device distributors in Seoul utilize sub-dealers in the smaller Korean cities. The greater Seoul medical market makes up about one-half of the overall Korean medical market.

Keep in mind that relationships of trust are key in Korea and meeting and signing up distributors at trade shows (where there is no relationship) may lead to problems down the road. Business is done through relationships including extended families, high school or college classmates, and introductions via other Korean contacts that you know well.

For more information on finding the right medical device distributor in Korea, please see the following PBM publications and/or contact us to discuss your specific needs.