Local Representation for Medical Devices and Pharmaceuticals/Drugs in Asia
When marketing drugs or medical devices in Asia, there are normally three "agent" options. The first option is to have your local distributor act as your agent and apply for product registrations in the distributor's name. This, however, comes with potential problems. For example, if you decide to end the relationship with your local distributor for underperformance or other reasons, the distributor may charge a large amount of money to transfer the existing registrations or refuse to transfer them at all.
The second agent option, perhaps more suitable for medium to large-sized medical companies, is to invest in setting up a local office in a specific Asian country. This may be a representative office, a branch office, or subsidiary office. A local branch or subsidiary office will usually allow you to hold the product registrations in your company's own name and thus give you more control of your sales and marketing.
In the major medical markets of China, Japan, Korea, and Taiwan, there is a third option. If you decide not to open a branch or subsidiary office in any of these three countries, an independent in-country agent can hold the medical device or drug registrations in your company's name, for a fee. These in-country agent systems, however, are different in each Asian country, and it is important to determine whether this strategy is worth the cost.
Click on the countries below for more information on local representation in each Asian country and/or contact us to discuss your specific needs.